The Design & Packaging Masters 2024 results

Design plays a critical role in the spirits sector, influencing consumer perception, purchasing behaviours and brand loyalty.

Beyond that, brands are considering their functionality and sustainability credentials, which can provide added value to any purchase. In the face of increasing competition on the shelf, brands are designing their bottles, labels and secondary packaging with the aim of catching consumers’ eyes.

With this in mind, The Global Spirits Masters Competitions gathered two panels of judges for this year’s Design & Packaging Masters, held at London’s Paloma Café.

The first panel was chaired by David T Smith, spirits writer, consultant, and co‐founder of the Craft Distilling Expo. He was joined by Ruchira Neotia, drinks consultant and founder Neo Margarita, and Antony Moss, independent sustainability consultant. The second panel was chaired by Nicola Carruthers, deputy editor of The Spirits Business. Sitting on her panel was Will Meredith, co‐founder of beverage consultancy Daisy Age Drinks, Richard Legg, founder of Distilled Knowledge, and Ana Henriques, product development engineer at Amorim.

Read more: https://www.thespiritsbusiness.com/2024/12/the-design-packaging-masters-2024/